Introduction

Blume Architecture (“Blume” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website blumearchitecture.com (our “Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

This policy applies to information we collect:

• On this Website.

• In email, text, and other electronic messages between you and this Website.

• [Through mobile and desktop applications you download from this Website, which provide dedicated non-browser-based interaction between you and this Website.]3

• [When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.] 4

• [ANY OTHER SOURCES.]

It does not apply to information collected by:

• Us offline or through any other means, including on any other website operated by Blume Architecture or any third party; or

• Any third party including through any application or content (including advertising) that may link to or be accessible from or through the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
 

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

• By which you may be personally identified, such as name, postal address, email address, telephone number, and any other identifier by which you may be contacted online or offline (“personal information”);

• That is about you but individually does not identify you, such as [email, IP address] 5; and/or

• About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information:

• Directly from you when you provide it to us.

• Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, [and other tracking technologies]. 6

• [From third parties, for example, our business partners.] 7

 

Information You Provide to Us8

The information we collect on or through our Website may include:

• Information that you provide by filling in forms on our Website. This includes information provided at the time of [registering to use our Website,] [subscribing to our service,] [posting material,] [or requesting further services]. We may also ask you for information [when you enter a contest or promotion sponsored by us, and] when you report a problem with our Website.

• Records and copies of your correspondence (including email addresses) if you contact us.

• [Your responses to surveys that we might ask you to complete for research purposes.]

• [Details of transactions you carry out through our Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Website.]

• [Your search queries on the Website.]

• [ANY OTHER TYPES OF INFORMATION THE USER PROVIDES.]

[You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Website or transmitted to other users of the Website or third parties (collectively, “User Contributions”). 9 Your User Contributions are posted on and transmitted to others at your own risk. Although [we limit access to certain pages/you may set certain privacy settings for such information by logging into your account profile] 10, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Website with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.]
 

Information We Collect Through Automatic Data Collection Technologies 

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.

• Information about your computer and internet connection, including your IP address, operating system, and browser type.

[We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Click here for information on how you can opt out of behavioral tracking on this website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.]11

The information we collect automatically [does/may/is only statistical data and does not] include personal information[, [but/or] we may maintain it or associate it with personal information we collect in other ways or receive from third parties]12. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.

• Store information about your preferences, allowing us to customize our Website according to your individual interests.

• Speed up your searches.

• Recognize you when you return to our Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.

• Web Beacons. Pages of our Website [and our emails] may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Blume Architecture, for example, to count users who have visited those pages or [opened an email] and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).

[We do not collect personal information automatically, but we may tie non-personal information collected automatically to personal information about you that we collect from other sources or that you provide to us.]

[Third-Party Use of Cookies [and Other Tracking Technologies]]13

[Some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies [alone or in conjunction with web beacons or other tracking technologies] to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.]
 

How We Use Your Information14

We use information that we collect about you or that you provide to us, including any personal information:

• To present our Website and its contents to you.

• To provide you with information, products, or services that you request from us.

• To fulfill any other purpose for which you provide it.

• [To provide you with notices about your [account/subscription], including expiration and renewal notices.]

• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.

• To notify you about changes to our Website or any products or services we offer or provide though it.

• [To allow you to participate in interactive features on our Website.]

• [ANY OTHER USE PURPOSES.]

• In any other way we may describe when you provide the information.

• For any other purpose with your consent.

[We may also use your information to contact you about [our own and third-parties’]15 goods  and services that may be of interest to you. If you do not want us to use your information in this way, please [check the relevant box located on the form on which we collect your data (the [order form/registration form])/adjust your user preferences in your account profile.]16  For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.]
 

Disclosure of Your Information

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

• [To our subsidiaries and affiliates.]17

• To contractors, service providers, and other third parties we use to support our business who need access to such information.

• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Blume Architecture assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Blume Architecture about our Website users is among the assets transferred.

• [To third parties to market their products or services to you if you have [consented to/not opted out of] these disclosures. [We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.]18 For more information, see Choices About How We Use and Disclose Your Information].

• To fulfill the purpose for which you provide it. [For example, if you give us an email address to use the “email a friend” feature of our Website, we will transmit the contents of that email and your email address to the recipients.]

• For any other purpose disclosed by us when you provide the information.

• With your consent.

• [ANY OTHER TYPES OF THIRD-PARTY DISCLOSURES.]

We may also disclose your personal information:

• To comply with any court order, law, or legal process, including to respond to any government or regulatory request.

• To enforce or apply our terms of use and other agreements, including for billing and collection purposes.

• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Blume Architecture, our customers, or others. [This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.]
   

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:19 

• Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

• [Disclosure of Your Information for Third-Party Advertising. If you do not want us to share your personal information with unaffiliated or non-agent third parties for promotional purposes, you can opt-out by [checking the relevant box located on the form on which we collect your data (the [order form/registration form])/[or email us at colleen@blumearchitecture.com]]. You can also always opt-out by [logging into the Website and adjusting your user preferences in your account profile][,][ checking or unchecking the relevant boxes] [or by] sending us an email with your request to [colleen@blumearchitecture.com].] 

• [Promotional Offers from the Blume Architecture. If you do not wish to have your [email address/contact information] used by the Blume Architecture to promote our own or third parties’ products or services, you can opt-out by [[checking the relevant box located on the form on which we collect your data (the [order form/registration form])/[OTHER OPT-OUT METHOD]] or at any other time by] [logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by] sending us an email stating your request to [colleen@blumearchitecture.com].2⁰ If we have sent you a promotional email, you may send us a return email asking to be omitted from future email distributions.21  [This opt out does not apply to information provided to the Blume Architecture as a result of a product purchase, warranty registration, product service experience or other transactions.]]

• [Targeted Advertising. If you do not want us to use information that we collect or that you provide to us to deliver advertisements according to our advertisers’ target-audience preferences, you can opt-out by [emailing us at colleen@blumearchitecture.com]. [For this opt-out to function, you must have your browser set to accept all browser cookies.]] 22

[We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s website.]23

[Accessing and Correcting Your Information]24

[You can review and change your personal information by logging into the Website and visiting your account profile page.]

[You may also send us an email at [colleen@blumearchitecture.com] to request access to, correct, or delete any personal information that you have provided to us. We cannot delete your personal information except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.]

[If you delete your User Contributions from the Website, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other Website users.] [Proper access and use of information provided on the Website, including User Contributions, is governed by our terms of use.]

[Residents of certain states[, such as [Texas]] may have additional personal information rights and choices. Please see Your State Privacy Rights for more information.]

​

[Your State Privacy Rights

State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

• Confirm whether we process their personal information.

• Access and delete certain personal information.

• Correct inaccuracies in their personal information, taking into account the information’s nature processing purpose (excluding Iowa and Utah).

• Data portability.

• Opt-out of personal data processing for:

• targeted advertising (excluding Iowa);

• sales; or

• profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

• Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please [submit your requests to colleen@blumearchitecture.com]. To appeal a decision regarding a consumer rights request [submit your appeal to colleen@blumearchitecture.com].]

[Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to this designated email address: [colleen@blumearchitecture.com]. [However, please know we do not currently sell data triggering that statute’s opt-out requirements.]]25
 

Data Security26

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. [All information you provide to us is stored on our secure servers behind firewalls. Any [home address, phone, and/or email address]] will be encrypted [using SSL technology].]

The safety and security of your information also depends on you. [Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.]27 [We urge you to be careful about giving out information in public areas of the Website like message boards. The information you share in public areas may be viewed by any user of the Website.]

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.
 

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you [by email to the [primary] email address specified in your account] [and/or] [through a notice on the Website home page/[or email]]28. The date the privacy policy was last revised is identified at the top of the page. You are responsible [for ensuring we have an up-to-date active and deliverable email address for you, and] for periodically visiting our Website and this privacy policy to check for any changes.
 

Contact Information29

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

[colleen@blumearchitecture.com]

[To register a complaint or concern, please [share your dispute resolution instructions with us at colleen@blumearchitecture.com].]

 

 

1This website privacy policy is a template and does not constitute legal advice. A website privacy policy should specifically reflect the actual or anticipated information collection and privacy practices of the applicable company and should be reviewed by site operators and legal counsel. It should not include any statements that cannot be supported by actual company practices, such as “we do not share any information with third parties.” The privacy policy should be read in connection with the website terms of use. This template assumes the following: (1) website is not directed to or knowingly collects information from children under 13 and is not subject to the Children’s Online Privacy Protection Act (COPPA), (2) website does not collect credit card information and is not subject to the Gramm-Leach-Bliley Act (GLBA) (i.e. any payment information is collected through a third party website that is linked to the website so the third party website’s privacy policy governs the use of payment information), (3) website does not collect any health or medical information and is not subject to the Health Insurance Portability and Accounting Act (HIPPA), (4) website operates only in the US and only collects information from US residents, and (5) any state-specific laws will be covered separately, including but not limited to any California privacy laws.

2Bracketed information in all caps should be completed by the company.

3The applicability of bracketed information (not in all caps) should be confirmed by the company and the language should be deleted or modified as appropriate.

4This provision is applicable if the company gathers information from such third-party websites.

5This provision is applicable if the company gathers information about preferences or interests or other data that is not directly linked to an individual customers’ profile.

6If other tracking technologies are used, then how those technologies gather and use information should also be included in the privacy policy.

7This bracketed language should be included if information is collected by third parties such as payment processors. If this section is included, then how that information is used should also be included in the privacy policy.

8This section should be revised to reflect the actual information that the website requests from users.  The privacy policy should be updated each time that the information requested changes.

9User contributions are subject to additional requirements that are referenced in the website terms of use template.

1⁰This bracketed language is applicable if the website has areas that can only be accessed by registered users (i.e. a log-in feature is enable and security restrictions are in place for certain areas of the website).

11This bracketed language is applicable if the company engages in online behavioral advertising, or interest-based advertising. Business that conduct this type of advertising should disclose this practice, give website users the option of having their information collected for this purpose and address any obligations by self-regulatory codes of conduct or state laws. 

12This bracketed language should match the language in the last paragraph of this section. The company may gather personal information from tracking technologies, it may gather anonymized statistical data, or it may gather non-personal information that it can tie to personal information that the company otherwise collects.

13This bracketed language is applicable if the website supports or enables online behavioral advertising.

14This section should include all types of information included in the Information You Provide to Us section.

15The policy should discuss whether the company uses information gained through the website for its own direct marketing purposes and/or if it uses that information to market third party products and services.

16This bracketed language presumes that the company has gathered the users’ preferences through a form. If the company uses forms, it is important that the company can comply with the user requests submitted through the forms.

17This bracketed language can be deleted if the company is a solo entity.

18This language should be specifically revised to reflect the company’s actual practices.

19If the website does not involve direct sales to consumers or online behavioral advertising, then the privacy policy may include more limited opt-out options. At a minimum, website users must have a way to opt out of receiving promotional communications from the company.

2⁰This section can be deleted if the company does not share information with third parties. If the company does not have a registration form or account profile set up, then it must include an email address for opt-out requests.

21If the company does not have a registration form or account profile set up, then it must include an email address for opt-out requests.

22This bracketed language can be deleted if the company does not engage in or enable online behavioral advertising.

23This section can be deleted if the company does not permit any third-party advertising on the website.

24This section can be deleted if users cannot access or correct their personal information. 

25This bracketed language should reflect the states in which the company is engaged in business. Certain states, such as California, have very specific state laws. Legal counsel should be consulted on the appropriate state law requirements and disclosures.

26This language assumes that the company has implemented some data security measures, and the language should reflect actual practices. If the company has not implemented any measures, then this section should be deleted.

27This bracketed language assumes that the website has a log-in feature.

28This bracketed language should reflect the company’s actual practice. If updates are only posted to the website privacy policy, then the notification language should be deleted.

29The contact information must be checked regularly. If contact details change, then the privacy policy should be promptly updated.